The Problem: The Real Estate Brokerage Model is Broken
Subpar Client Experiences
Seller dissatisfaction with agents is widespread due to poor training, high costs, and inconsistent service quality.
Mediocre Brokerage Finances
Legacy brokerages lose the majority of their revenue to agent commission splits, making their financial viability weak and volatile.
Limited Scalability & Tech
Legacy brokerages struggle to scale effectively because growth depends on agent count and advanced tech is largely shunned.
Our Solution
Reinventing the Tech
"Madison Avenue in a machine”— an intelligent platform trained in sales and marketing that automates the real estate process like never before.
Reinventing the Team
Madison Avenue–recruited teams, replacing traditional agents with the people behind the sales and marketing of the world’s greatest brands.
The Platform
Madison Avenue, in a Machine
The Madison platform is the first AI ecosystem trained to brand, market, and sell homes with Madison Avenue knowledge, power and precision.
The Platform: Architecture
The Archetype Engine
WHAT IT IS
The starting point of every transaction, The Archetype Engine analyzes each prospective listing against six buyer archetypes to determine how a home should be positioned, marketed, and sold.
HOW IT WORKS
Buyer archetypes are algorithmic representations of distinct buyer motivations and behaviors that guide how a property resonates with different segments of demand.
DESIGN ARCHETYPE
Buyers focused on architecture-and design-forward homes where aesthetic intent and location drive demand.
FAMILY ARCHETYPE
Buyers purchasing a home for long-term living, predictability, schools, and neighborhood continuity.
REMODEL ARCHETYPE
Buyers interested in a home for redevelopment, customization, or the flexibility to create something new.
YIELD ARCHETYPE
Buyers interested in purchasing a home primarily on price efficiency, income potential, or return on capital.
TURNKEY ARCHETYPE
Buyers focused on move-in-ready homes where buyers prioritize ease, speed, and low transaction friction
GROWTH ARCHETYPE
Buyers seeking a home whose value is tied to future growth, neighborhood evolution, or emerging market dynamics.
The Workspace Engine
WHAT IT INHERITS
The Workspace Engine continuously inherits each archetype analysis, including primary and secondary buyer profiles, strategic priorities, and recommended positioning.
WHAT IT DOES
The engine translates archetype analysis and updates into automated branding, outreach, follow-up, and deal execution while keeping the team in control of final decisions.
BRAND MODULE
What it does
Helps build a listing’s identity, positioning, and buyer narrative
Finalizes video, photo, copy, and other assets before launch
Establishes strategic guardrails for all downstream execution
What archetype feeds send it
AI-assisted narrative angles and positioning themes
Recommended tone of voice, visual direction, and messaging priorities
Guidance on what to highlight, minimize, or avoid
LEAD MODULE
What it does
Centralizes CRM, buyer communication, and engagement in one automated workspace
Executes outreach, automated follow-ups, and showing coordination
Tracks activity and momentum using AI-powered lead scoring
What archetype feeds send it
Buyer targeting, segmentation, and prioritization logic
Outreach cadence, messaging style, and follow-up sequencing
Signals for urgency and engagement strategy
DEAL MODULE
What it does
Manages offers, counteroffers, and negotiation workflows
Tracks contract milestones, documents, and timelines
Surfaces risks and closing dependencies in real time
What archetype feeds send it
AI-informed negotiation posture and concession guidance
Anticipated objections, inspection risks, and friction points
Expectations for closing pace and deal likelihood
The Platform: UI/UX
Client Side: Portal Entry
An AI command bar replaces menus, enabling conversational interaction.
Instant pop-up modules surface answers and actions without page reloads.
A minimalist interface dynamically adapts to each client request in real time.
Staff Side: Workspace Engine (Lead Module)
A real-time workspace gives staff continuous visibility into every lead.
Insights, timelines, and actions open instantly in layered pop-up modules.
A clean flow eliminates navigation friction and accelerates engagement.
Client Side: AI Assistant
Conversational AI handles updates, reminders, and routine agent tasks.
Each request delivers insights instantly, without complex dashboards.
Staff focus on strategy while clients receive seamless, concierge-level support.
Staff Side: Workspace Engine (Deal Module)
Clean pop ups organize documents and milestones with clear status cues.
Color-coded signals instantly show what’s complete, pending, or at risk.
The closing process becomes faster, clearer, and more reliable end to end.
The People
Madison Avenue Teams
Behind the platform are the people—Madison Avenue–level marketers trained at global agencies and top brands, bringing Fortune 500 strategy, creativity, and execution to every sale.
The People: Organizational Units
< MADISON EASY PRICING TIER (STANDARD)
MADISON AGENCY PRICING TIER (PREMIUM) >
-
Full-time, W-2 employees with performance-based bonuses on every completed sale.
Madison Avenue–trained agency veterans who function as Madison’s listing managers, assigned to and responsible for each home.
Madison covers the cost of their real estate licensing so they can legally manage and conduct transactions.
They independently run Madison Easy transactions using the platform’s automation-first workflows.
They can request specialized support from BrandStudio, LeadStudio, or DealStudio when a seller selects Madison Agency.
-
Brand and creative specialists at Madison who support Madison Agency listings with positioning, design, photography, video, and narrative development.
-
Growth and performance experts at Madison who support Madison Agency listings with demand generation, buyer targeting, outreach, and lead optimization.
-
Transaction and operations specialists at Madison who support Madison Agency listings with negotiations, contracts, inspections, and closing execution.
The Pricing
Madison Easy
2% BROKER COMMISSION
For sellers who want a streamlined, modern selling experience powered by the core Madison Platform and guided by a dedicated Madison Marketer.
Core Madison platform features (core automations, essential marketing)
One dedicated Madison Marketer managing a listing from strategy to execution
Madison mini-site for a listing
One weekly strategy session with performance updates
Madison Agency
For sellers who want the full Madison experience: agency-grade creative, a premium version of the Madison platform, and a complete Madison marketing team behind their listing.
3% BROKER COMMISSION
Premium Madison platform features (advanced automations, premium marketing)
Full Madison Agency Team assigned to a listing, from brand designers, to creative strategists, to data analysts
Premium Madison full website custom-built for a listing
Two weekly strategy sessions with optimization and creative review
Multi-platform ad campaigns with expanded budgets and retargeting funnels
Title service included (Madison covers the cost)
Legacy Brokerages vs. Madison: Overview
LEGACY BROKERAGES
MADISON
Marketer-sold Homes
Agency-level Teams
Centralized Sales
Full Pricing Control
AI-powered Modules
A to Z Tech Platform
Advanced Automation
Streamlined Scalability
Legacy Brokerages vs. Madison: Revenue
Legacy Brokerages
LEGACY BROKERAGES: INEFFICIENT USE OF REVENUE
Agents retain most of a transaction’s commission, leaving brokerages with slim margins.
Agent financial instability is common, prompting agents to prioritize large, immediate income.
This leads to minimal reinvestment into listings and limits brokerage cash flow.
Madison
MADISON: EFFICIENT USE OF REVENUE
Madison replaces individual agents with salaried team members.
Transaction commission is no longer siphoned into individual agent profit with little reinvestment.
Resources are now centrally managed and reinvested strategically across the listing lifecycle into trained teams.
Legacy Brokerages vs. Madison: Transaction Time
LEGACY BROKERAGES
MADISON
Comp Analysis
2 hours
1 hour
Offer Negotiation
5 hours
3 hours
4 hours
Strategy
1 hour
Listing Photos
6 hours
5 hours
Email Follow-up
4 hours
2 hours
Document Org.
5 hours
3 hours
2 hours
Closing
1 hour
2 hours
Web Design
6 hours
8 hours
Listing Videos
6 hours
Social Media Posts
4 hours
2 hours
20
HOURS SAVED/ TRANSACTION
32%
SHORTER TRANSACTION TIME
600
HOURS SAVED/YEAR (PER AGENT)
15
ADDTL. SALES/YEAR (PER AGENT)
-4 hours
MADISON SAVINGS
-2 hours
-2 hours
-2 hours
-3 hours
-2 hours
-1 hour
-1 hour
-1 hour
-2 hours
The Revenue Model
Step 1: The Sale
A listing represented by Madison sells. In this example, the listing sells for $5 Million, and Madison’s commission on the sale is 3%.
Step 2: The Commission
Madison absorbs 100% of the 3% commission on the sale of the listing, equivalent to $150,000.
Step 3: Revenue Distribution
Marketers Regional Bonus Pool
(5% of Transaction)
($7,500)
Revenue from the transaction is sent to a bonus pool of the regional Marketers division.
BrandStudio Regional Bonus Pool
(5% of Transaction)
($7,500)
Revenue from the transaction is sent to a bonus pool of the regional BrandStudio division.
LeadStudio Regional Bonus Pool
(5% of Transaction)
($7,500)
Revenue from the transaction is sent to a bonus pool of the regional LeadStudio division.
DealStudio Regional Bonus Pool
(2.5% of Transaction)
($3,750)
Revenue from the transaction is sent to a bonus pool of the regional DealStudio division.
Regional Management Bonus Pool
(2.5% of Transaction)
($3,750)
Revenue from the transaction is sent to a bonus pool for Regional Management.
Madison Corporate Income
(80% of Regional Revenue)
($120,000)
The remaining revenue from the transaction goes to Madison Corporate.
The Leadership Team
Management
Andreas
-
Andreas is the Founder and Chief Creative Officer at Formula (www.formula.builders), a leading Miami branding and marketing agency that focuses on luxury condo developments.
At Formula and at Luminary - his previous company - his teams have delivered groundbreaking content for world-class brands such as Apple, Nike, Hilton, Zumba, Magnavox, and many more, and provided visionary content, branding, and marketing for many of the biggest names in luxury real estate, from Compass to Engel & Volkers, as well as numerous luxury condo developments in South Florida.
Andreas is also the brainchild behind Thematism — a new system of governance that formulates the most extensive redesign of democratic political governance in centuries, addressing the urgent needs of a quickly evolving society worldwide that today's outdated political systems continuously fail to address effectively.
Victoria
-
Victoria Coster is an entrepreneurial, growth-minded servant leader who builds high-impact Marketing Teams from startups through IPOs to Fortune 500 status. Over 14 years experience in strategic marketing, cross-functional problem-solving, go-to market, sales enablement, program implementation, process-building and rollout.
At Compass, as the VP of Marketing, Southeast, second employee in Florida, and one of the first 100 hires at the company, she played a pivotal role in scaling operations from 3 agents to over 3,500 agents in the state and positioning Florida as the most productive and stable market in the country. Her expertise in B2B marketing strategy and history of successful collaborations across some of the leading brokerages in the world underscore a career committed to elevating brands and empowering teams.
Juan
-
Juan Baixeras is the Founder and Broker at Florida Realty of Miami, one of the 75 largest real estate brokerages in the United States by volume, and one of the 10 largest independent brokerages in the State of Florida. Having 1,900 agents under your supervision - as Juan has - isn’t easy, but his meticulous attention to detail and focus on efficiency has kept Florida Realty of Miami running smoothly and growing by triple to double digits every year since its founding 20 years ago.
Advisors
Bernard
-
Bernard Pierson is a seasoned real estate expert with over a decade of experience in the United States and Latin America in multifamily real estate investments.
He is the Managing Partner and Founder of Equiti Partners LLC, a multifamily investment firm based in Miami, Florida with properties nationwide.
Bernard’s success can be attributed to his ability to identify value and apply innovative financing strategies to maximize returns. He is a frequent speaker at real estate investment conferences and seminars and is an active member of multiple high net worth mastermind communities.
Bernard holds a Master’s in Real Estate from Georgetown University and a Certificate of Commercial Real Estate Analysis Investments from MIT. Outside of work, he enjoys skiing, golfing, traveling, and spending quality time with his family.
Albena
-
Albena is a global multicultural creative specializing in advertising design. She has worked with many Fortune 500 companies, among them Cisco, PlayStation and Danone, in a career as an advertising creative in Europe and the United States tat has given her an international perspective on the industry, the work creatives do and where it’s going.
In the past she has served as president of the American Institute of Graphic Arts (AIGA) and she is currently president of the Miami chapter of The One Club for Creativity, America’s leading and most prestigious professional advertising organization.
Target Metrics (Launch to Series A)
Month 6
-
“Ignition Phase” completed.
Residential listings acquired (RLA) target: 20 listings.
AOR (agency of record) target: AOR at 4 buildings.
PCD (pre-construction developments) target: 0 developments on retainer.
Madison platform MVP launched.
-
RLA target: 60 listings (cumulative).
RLS (residential listings sold) target: 40 listings (cumulative)
AOR target: AOR at 12 buildings (cumulative).
PCD target: 4 developments on retainer (cumulative).
Madison platform 1.0 launched.
Profitability achieved.
Month 12
-
RLA target: 180 listings (cumulative).
RLS target: 120 listings (cumulative).
AOR target: AOR at 16 buildings (cumulative).
PCD target: 8 developments on retainer (cumulative).
Madison platform 2.0 prototype completed.
Month 18
Cumulative Listings Acquired
20
60
180
Cumulative Revenue (All Sources)
$3,200,000
$0
$10,200,000
The Raise
An Ignition Round with Legs
DESCRIPTION
This early round fuels Madison’s public debut, platform launch, initial residential listing acquisition, and acquisition of retainer-based contracts with pre-construction developers.
OBJECTIVES
Develop an extensive AOR network, build multi-neighborhood traction, and acquire multiple developer contracts to validate Madison’s model and platform and reduce risk ahead of a Series A raise.
$2.9M
Total Funds Needed
$10M
Post-Money Valuation Cap
20%
Discount on Conversion
in the Next Priced Round
SAFE
Financial Instrument Used
Why Madison
THE CORE OF THE PITCH DECK, IN ONE SLIDE
1) Madison replaces the process with a platform — creating the first truly scalable brokerage model.
Traditional brokerages scale people. Madison scales software. By making the platform the core engine and the team a supporting layer, Madison creates a repeatable, automation-first system that grows like a tech company, not a services firm.
2) Madison’s labor-and-platform model traps competitors in their outdated model.
By replacing independent agents with a salaried, platform-driven workforce, Madison adopts a structure incumbents cannot replicate without dismantling their own revenue model—leaving them structurally trapped, much like hotels facing Airbnb or taxis facing Uber.
3) Madison’s brokerage model is fundamentally more profitable than agent-centric brokerages.
Traditional brokerages give away 70–90% of revenue to agents. Madison retains revenue at the brokerage level by employing salaried, bonus-based Madison Avenue–trained marketers, driving predictable costs and materially higher margins.
4) Madison eliminates the industry’s biggest weakness: the inconsistent, independent-contractor agent.
Madison replaces self-employed agents with salaried, Madison Avenue–trained professionals who deliver a consistent, branded, elite selling experience—bringing Fortune 500 execution standards to residential real estate.